Roadmap to Revitalization - Cancelled

The Main Street Approach
Main Street Initiatives
Event Date: 
Wednesday, March 18, 2020 - 6:00pm


West Reading Borough Hall
500 Chestnut Street
West Reading 19611
United States

The Main Street approach is a time-tested framework for community-driven, comprehensive revitalization.

Main Street Fundamentals

  • The Main Street Approach is centered around Transformation Strategies. A Transformation Strategy articulates a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy.
  • A program’s work on Transformation Strategies should be organized around the Four Points: Economic Vitality, Design, Promotion, and Organization.
  • A revitalization program’s work – and its Transformation Strategies – need to be informed by a solid understanding of local and regional market data, and sustained and inclusive community engagement.

The West Reading Community Revitalization Foundation has been working with the Borough on developing a five-year plan for Main Street and beyond. Derck & Edson was hired to do the research and assist us with this plan. We invite residents and business owners to attend a public meeting on Wednesday, March 4, 2020 at 4:00 p.m. at Borough Hall, 500 Chestnut Street, to hear Derck & Edson's thoughts as they work to provide a plan for the future of West Reading.